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Why Innovation is the Key to Your Company's Future

January 22, 2019 | by Gideon Ford

Nothing in technology remains static. There is a constant state of change, pushed to greater and greater heights through innovation. Innovation is not a one-step process. It requires keeping up with the times by staying in tune with industry trends and predictions, and it can bring your company to the cutting edge. Thus, any company needs to recognize information technology as a key aspect to innovate as the future continues to turn.


Innovation occurs when creativity, adaptability, and imagination intersect to create a new and competitive tactic, product, or strategy to improve the quality of life of your employees and customers. This can include anything from software updates, purchasing new technology, to simply taking a step back to reevaluate operations and workflows.   

What If I Don’t Keep Up With The Times?

Ignoring process innovation or missing out on opportunities to scale your technology can be detrimental to your company. The information revolution is changing competition in three major ways: it alters the rules of competition through reshaping industry structure, creates new ways for companies to outperform their rivals, and can potentially spawn new businesses from within a company’s existing operations. With the exponential growth of information technology, it has now become easier than ever to optimize and control functions within a company’s value chain, and develop more efficient ways to connect products to buyers. There are many ways a company can lose its edge but one of the best ways to prevent that is to innovate with the times instead of going against them and falling behind.

Unique Competitive Advantage

Will technological innovation help you measure up to other businesses? Is it necessary? The answer to both questions is an unequivocal yes. It has been repeatedly proven that when new technology is introduced to an industry, it changes the structure of that industry and, in extension, changes the nature of competition within that industry. Information technology is advancing faster than technologies for physical processing, meaning technology will soon be taking over when it comes to storing, retrieving, and analyzing data. Once used only for menial duties, information technology has radically changed over the years and it’s not slowing down. It’s evolving nature and heavily integrated features make businesses and suppliers heavily reliant on its structure and lateral integration. Not innovating the technology and the structure of your business can ensure a lack of competition and necessary changes to operate at a high level. By having fresh, new, and innovative ideas, you put yourself in a stronger position relative to your competitors.


The U.S. provides great opportunities for your company to have a competitive foothold in your market through technological innovation. As with any large technological revolution in the workplace, there will be outdated and old ways of doing things that have become inefficient. Embracing technological innovation means embracing the future to avoid fighting the never-ending battle caused by technological inferiority.

The New Customer Experience

Nothing will ever be as fickle as customers. There are many things in business you can account for but you can never expect customers to stay at a fixed point forever. Things move forward and that’s why innovation is so important because it changes the customer experience. As tastes and attitudes change they become the new norm. It’s expected for companies to suit these different changes.

Innovating business technology is critical because it will help you meet the growing and morphing demands and needs of consumers. If you don’t meet these needs then you start to lag behind others who will take it upon themselves to fill them in your stead. By innovating and making sure your company stays ahead of the race, you provide your company with the right set of tools, assets, experience, and ideas to ensure steady growth in the constantly shifting landscape.


Efficiency at Its Finest

As consumer demands and technology changes, a lack of innovation can cost more than just customers. It will make your job and the jobs of your employees to become harder. Using outdated methods or old technology will only be a hindrance to the potential your company can achieve. Every company wants to become more efficient in its work. There’s no benefit to working extremely hard unnecessarily and yielding minimal results.

Technological innovations have altered the way business work. From revolutions that improved communications, products, monitoring, analyzing data, and maintaining records, innovation has made the quality of life at the workplace better and in turn, has also made it a well-oiled machine with few hiccups.

Spur Innovation In Your Company

Consider examining these key areas in order to better understand why innovation is the key to your company’s future.




Make sure that your entire company is constantly asking themselves questions like these. Remember that creative ideas can come from any level of the company! Having a company culture that fosters and supports innovation is just as important as adopting it.


The Time Is Now

The future is calling. It wants you to join. All you have to do is remember one word: innovation. It’s a proactive approach that will cut inefficiencies in your company and allows it to grow to full potential. Embracing innovative discoveries and allowing your company to change in light of those will give you the competitive advantage you need in your industry. A work environment that fosters innovation fosters growth.


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Categories: Office Automation, Managed Services

Gideon Ford

About Gideon Ford

Gideon Ford is a Professional Services Help Desk Technician for Office1 working to solve all issues related to IT. Gideon has worked with IT for nearly a decade and is familiar with Information Systems Security, Networking, SMB and Mobile Technologies, and providing remote support for those users. He has also worked with and supported a Department of Defense Aviation Contractor providing Network and Security support. Provided Mobile device technical support for a wireless carrier and most recently was part of AppleCare’s Senior Technical support team. Gideon Received his Bachelor of Science in 2012 from Westwood College in Denver in Information Systems Security. In addition to his degree specialty, he has trained in the areas of A+, Network+, and Security+ to name a few.

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